Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
JON RUHAAK vp, advertising
Client: United Airlines
Agency: Leo Burnett & Co.
’93 Estimated Billings: $80 million
Increase over ’92: approximately the same
Client Since: 1965
Major Achievements: despite the fare wars, decided to be out front with new image campaign; just came off second straight profitable quarter.
Twenty-eight years with an agency isn’t just a simple test of time in the client/agency world, it’s a millennium. In the case of Leo Burnett Co. and United Airlines, John Ruhaak, United’s vp/advertising, has been on one side or the other every step of the way.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in