The Joke Is on Big Tobacco

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WASHINGTON — The American Legacy Foundation spoofs the tobacco industry in a new TV commercial that will only run one day: April Fool’s Day.

The 30-second spot opens with a voiceover intended to represent Big Tobacco. “Tobacco industry leaders met and agreed, together, that the time had come to create cigarettes free of poisons, carcinogens and addictive nicotine,” a tobacco executive says as she walks through a laboratory. “These are cigarettes that we can offer the public with confidence and with pride.”

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