Johnson Presents Writer's Views for N.M. Tourism

A new campaign for the New Mexico Department of Tourism draws upon the work of writers and artists inspired by the state’s surreal beauty.

In one 60-second television spot from Rick Johnson & Co., British actor Duncan Wells reads a passage from The Posthumous Papers of D.H. Lawrence.

Shot in the Gila National Forest by agency creative director Scott Johnson, the camera follows a solitary figure as he traverses New Mexico’s varied landscape, pausing occasionally to write in his journal.

“The pine trees make little noise … and the place heaves with ghosts,” wrote Lawrence.