Johnson & Johnson Baby Oil

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Sex sells. So does mom-plus-cute-kid sweetness. But can a single spot combine the two? This one manages to do so. As it opens, a dishy woman gets ready to take a shower. As it closes, her son pops his head into the bathroom doorway. In between, we sense that she’s reveling in her attractiveness as she showers and slathers on the client’s product. When she rubs the baby oil onto her leg, you’d need to be half dead not to see the motion as sexy.

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