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Vitro and Robertson said they had not yet decided whether they would participate in the PacTel Cellular review – or made any firm decisions on their future plans. But if they do join the review, they will go up against their former agency, which has handled the account for just over two years.
The two join Kenneth C. Smith Advertising; Castle; Phillips-Ramsey; Knoth & Meads; Capener, Matthews & Walcher; and Lambesis Communications as contenders for the estimated $500,000 business.
PacTel marketing manager Mary Bianchetti said that she expects to have finalists by mid-February and a decision by the end of the month.
Vitro and Robertson have been freelancing since they left Franklin/Stoorza last month and said at the time that they were exploring various options.
Vitro said that he and Robertson had worked on the PacTel account last year and had a good relationship with the client. He said that he and his partner were not ready at this time to set up a full-service agency, but would consider handling the creative portion of the account. ‘We have no intention of saying we’re an agency right now,’ said Vitro. For the short term he said the pair will continue to freelance either for agencies or for clients directly.
The ‘Johns,’ as they’re called around town, won a Belding for their 1991 PacTel Cellular advertising campaign.
At F/S no replacement for the team has yet been named.
Copyright Adweek L.P. (1993)
