John Wren On The Spot

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John Wren has been running Omnicom since January 1997, when his mentor and predecessor Bruce Crawford handpicked him after he transformed an unglamorous mix of marketing companies into its fastest-growing unit (DAS). Since becoming CEO, the 53-year-old former accountant built Omnicom into the world’s largest advertising holding company, one that many analysts consider to be the industry gold standard. Widely praised by his agency chiefs for his hands-off management style, Wren discusses his smartest business decision, missed opportunities, his defining characteristic and how the holding company differs from its competitors.

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