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CHICAGO John Deere has put creative duties on its $20 million advertising account into review after parting with Interpublic Group’s DraftFCB here, the client confirmed late Friday.
The Raleigh, N.C.-based company has contracted consultancy Hasan + Co. to handle the competition for its commercial and consumer products business. Both the company’s direct-response and advertising accounts are in review. The client may consider having separate agencies handle each piece, according to sources.
A DraftFCB representative said the agency had been invited to defend, but declined.
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