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NEW YORK Reebok today said it has signed a multi-year contract with actress Scarlett Johansson to develop “Scarlett ‘Hearts’ Rbk,” a “fashion-forward, athletic-inspired footwear and apparel signature collection.”
The line is scheduled to debut in spring 2007 at high-end department stores and boutiques worldwide.
Marketing support will include television, print, Internet and outdoor. Mcgarrybowen in New York is Reebok’s lead agency. Reebok last year spent $50 million in U.S. measured media, per TNS Media Intelligence.
The endorsement deal was brokered under the guidance of Daniel Rosenberg, president of InVenture Entertainment, a New York-based entertainment marketing and production company.
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