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Champion Products has consolidated its $10 million ad account at Long Haymes Carr.
Champion recently merged its JogBra business in Burlington, Vt., with its men’s products unit in Winston-Salem, N.C., and moved its office south.
Bob Hall, previously president and chief executive at the JogBra division, has assumed the same titles for the combined operation.
Earl Palmer Brown in New York had held the JogBra business, but was topped in a shootout by Winston-Salem-based LHC.
“They want to consolidate the Champion name under one banner,” said Tim Ronan, LHC’s senior vice president and co-director of account management.
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