Joe Sweet Dies at 43

Joe Sweet, the copywriter who was instrumental in developing the BMW Films idea at Fallon before spending the past year working on his own movie, died Oct. 4 while vacationing in Paris. He was 43.

The results of an autopsy were pending. Sweet had suffered from heart problems.

Sweet left the Minneapolis shop, where he had been a group creative director, earlier this year. But it was there that his interest in film was sparked while working with director Tim Burton on Timex and, later, in his work for BMW, associates said.