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The world’s most famous commercial director admits he’s given a lot of grief to people who “waste time” on the job. This week, at a New York roast benefiting VCU Adcenter, Pytka, 64, will get payback from a host of A-list creatives for decades of, as the invite says, “incomprehensible screaming.” Pytka’s hefty credits include spots for Pepsi, IBM, Hallmark, Nike and, most recently, Nextel. He’s also directed the films Let It Ride and Space Jam but remains committed to “this hackneyed medium” called advertising.

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