Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Marketers define people by income, age, profession, etc. In the process, they may overlook one of the most important ways in which Americans define themselves: by their involvement in volunteer work. A report by the Bureau of Labor Statistics says 64.5 million Americans engaged in volunteer work at least once from September 2003 to September 2004. (It defines volunteers as those who do unpaid work through or for an organization, thus excluding ad hoc individual efforts.)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in