Jo-Ann Crafts Review

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Jo-Ann Stores, the country’s largest fabric and craft retailer, is looking for a shop to handle its $25-30 million weekly circular account, sources said.

Following a separate but parallel agency search, the Hudson, Ohio-based company has moved its $5-8 million branding business to Fame, a direct and promotions unit of Martin/Williams in Minneapolis, sources said. A Fame representative confirmed the unit was working with Jo-Ann but could not provide details on the scope of the assignment.

The proposal request for that portion of the business said the company planned to do a “major national repositioning.”

Barb Semen, vice president of marketing for Jo-Ann Stores, could not be reached for comment.

The incumbent for at least the branding portion of the business was Liggett-Stashower in Cleveland.







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