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NEW YORK J.L. Halsey said it has agreed to buy e-mail marketing service provider EmailLabs in a deal worth up to $26.5 million.
The acquisition is the second e-mail service provider acquired in five months by the Delaware-based holding company, which aims to buy its way into a leading position in the e-mail marketing space. In May, J.L. Halsey agreed to buy Lyris, a Berkeley, Calif.-based e-mail service provider in a $29.5 million deal.
“We find the e-mail marketing space interesting from many different angles,” said Luis Rivera, COO of J.L.
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