J&J Turns Cameras on Itself

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NEW YORK While the rest of the pharmaceutical business worries about what Michael Moore’s new film Sicko will say about them, Johnson & Johnson has decided to make its own movie.

J&J unit Centocor will next week launch an unadvertised documentary in movie theaters about patients with Crohn’s disease, rheumatoid arthritis and psoriasis.

It is hoped the movie will lead patients with these conditions to ask their doctors about Remicade, a treatment for inflammatory disorders involving the immune system.

The





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