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NEW YORK Johnson & Johnson has launched an online video game as part of an effort to target mothers for its line of shampoos and soaps for children.
The game, dubbed Buddies Scrubbies, challenges players to get as many toddlers as possible into a tub for pre-bedtime baths. There’s a 2-minute time limit. Players use the company’s Buddies line of products to bathe the children.
Ottawa, Canada-based agency Fuel Industries created the game, available at www.johnsonsbuddies.ca.
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