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NEW YORK Johnson & Johnson has reached beyond Mother, lead creative agency on J&J’s Rembrandt oral care brand, to get ad ideas for a segment of the business, sources said.
Another J&J roster shop, WPP Group’s JWT in New York, is said to be developing concepts to present to client executives in the coming weeks. J&J also is considering ideas from Mother, an independent that landed lead duties on the brand in early 2006 after a review.
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