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NEW YORK Johnson & Johnson today confirmed the new agencies for six brands that are leaving Interpublic Group shops McCann Erickson and Alchemy.
Collectively, the brands—Splenda, Band-Aid, Reach, Monistat, Stayfree and K-Y—spent about $135 million in major measured media last year, according to TNS Media Intelligence.
Three other J&J roster shops are dividing the business, as expected [Adweek, June 25]. Omnicom Group’s BBDO here picks up Splenda from Alchemy and Monistat and Stayfree from McCann, while WPP Group’s JWT here gets Band-Aid and Reach from McCann, a J&J representative confirmed.
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