Jimmy Dean Goes to Leo Burnett | Adweek
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Jimmy Dean Goes to Leo Burnett

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CHICAGO--Jimmy Dean Foods selected Leo Burnett USA, in Chicago, to handle its $10 million creative business after a review of undisclosed contenders.

The account was at Berry-Brown Advertising in Dallas but went into review after that shop folded late last year.

The review consisted of roster shops from Jimmy Dean parent Sara Lee. Burnett handles Sara Lee's Ball Park Franks. Starcom USA handles Sara Lee's consolidated media duties.