Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Interpublic Group’s Sedgwick Rd. has won the $3 million regional Jiffy Lube advertising account, the client confirmed.
Sedgwick Rd. won the review last week against Seattle independent Copacino + Fujikado, after Seattle indies WongDoody and Hadley Green had been cut from the final four, said Gene Thompson, CEO of Seattle-based Thompson Family Jiffy Lubes, which co-owns the ad cooperative with Heartland Automotive.
The incumbent was independent Kovel/Fuller, Culver City, Calif., which retains a portion of the regional business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in