J.F. Thomas Adds Dental Business Of Sirona USA | Adweek

J.F. Thomas Adds Dental Business Of Sirona USA


Sirona USA in Charlotte, N.C., has selected local agency J.F. Thomas Marketing Communications to develop an integrated marketing communications program for its X-ray and dental equipment.
According to account executive Joel Thomas, the business is worth $250,000 annually and makes the agency responsible for all advertising, direct marketing and trade show support aimed at both the end-user and dealer markets.
Sirona is the second dental industry client at J.F. Thomas, following Pelton & Crane. Both were formed in the wake of Siemens Corp. selling off its dental operations in 1997. "We felt we had the inside track because both of these dental [accounts] were divisions of Siemens and we had had such success with Pelton & Crane," Thomas said. --T.W. Sieber