Jeter's Stance

In high school, Derek Jeter set guidelines for himself with his parents. He may not have known back then, but his folks were helping him realize his dream of playing for the New York Yankees.

That idea of setting goals to achieve one’s dream is at the core of a new public-service campaign starring Jeter from the Partnership for a Drug-Free America, and it permeates the content of a new Web “microsite” that is devoted to the shortstop’s thoughts on success and substances.

Created pro bono by Baltimore’s Titan Digital Communications, the Partnership’s second interactive microsite appears when drugfreeamerica.org