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NEW YORK JetBlue has selected WPP Group’s JWT and MediaCom to handle creative and media duties, respectively, on its estimated $25 million ad account, sources said. Both shops are based in New York.
There were four other creative contenders: Taxi, Amalgamated, mcgarrybowen and the incumbent, The Ad Store, all independent agencies in New York, said sources. Each of those shops pitched with a media partner. (Media incumbent Wieden + Kennedy in New York, an independent, did not defend.)
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