JetBlue Goes Into Play

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NEW YORK JetBlue has placed its estimated $25 million creative and media account in review.

New York consultancy Gilbert Taney Farley has confirmed that it is handling the search for JetBlue.

Independent agency Wieden + Kennedy in New York has handled media planning and buying on the account since October 2001. The Ad Store in New York has handled creative duties for the past four years.

Executives at the agencies were unavailable for comment, and client officials did not return calls.





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