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Owning a jet: It’s not just for the fabulously wealthy anymore.
Sure, you still have to be rich. But NetJets’ new print campaign aims to rebrand its private-jet “fractional ownership” program as a viable—and fast-growing—alternative to commercial air travel.
Siegelgale in New York created five executions for the Woodbridge, N.J.-based company that carry the new tagline, “Everything else is just a plane.” One ad shows a family of four traveling on a NetJet plane. Another features a sunglasses-clad man standing on the tarmac by a jet.
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