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Fitzgerald Bows New Tag in Trio of Spots
ATLANTA–Fitzgerald & Co. has launched a repositioning strategy for longtime client Jerzees activewear. Three humorous television commercials introduce a new tagline, “Another reason you can count on Jerzees.”
Each spot uses a comic vignette to provide a reason. In “Porch,” a tearful woman blows her nose loudly into her boyfriend’s T-shirt, proving Jerzees makes “T-shirts that stay soft, even with repeated washing.”
The ads establish an “offbeat, playful, down-to-earth and confident enough to laugh at itself .
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