LOS ANGELES -- Moving quickly, Jenny Craig has cut the list of contenders for its $25 million media planning and buying account to three finalists.
Making it to the last round are incumbent Carat, as well as Horizon Media, both Los Angeles; and the San Francisco office of Starcom, the weight-loss chain's media agency for Australia. Only last week, Jenny Craig announced a list of semi-finalists. The review began last month [Adweek, May 21], and the La Jolla, Calif.-based client intends to make a decision by the end of June.
Johnson/Ukropina, Irvine, Calif., handles creative.