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LOS ANGELES – Weight loss company Jenny Craig is considering an agency review for its estimated $30-40 million ad account, sources said last week. Former Chiat/Day executive Bob Wolf is a key figure in its strategy.
Wolf, the former chairman and chief executive of Chiat/Day in North America, last week announced the formation of Bob Wolf Partners & Co., a new advertiser-focused consultancy here. Wolf’s consultancy would lead the Jenny Craig search, said sources.
Executives at Jenny Craig and its incumbent creative shop, Suissa Miller Advertising in Los Angeles, did not return phone calls.
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