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CHICAGO Jelly bean gourmands will have an opportunity to create a new taste sensation in the Jelly Belly Recipe Game launching Jan. 22.
Print ads created by Nice, San Francisco, will appear in women’s titles during the first quarter. The executions are in development but will tout the recipe promotion through July 31. Thereafter the creative will support the Fairfield, Calif., Jelly Belly brand, as will 10-second TV spots that will appear on prime time syndicated programming.
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