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Jelly Belly gourmet jelly beans will begin looking for a new agency this summer.
Herman Goelitz Candy in Fairfield, Calif., maker of the fruity candy that President Reagan made famous, will initiate a review for creative and media duties on its ad account after it fills the empty position of marketing director, confirmed company officials. Billings are estimated at $4-5 million.
Lutat & Batley Advertising in San Jose, Calif., which handled the account for about 20 years, closed its doors last winter when its two principals retired.
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