Jeff Goodby

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Jeff Goodby

• Co-chairman of Goodby, Silverstein & Partners, San Francisco

• Chairman of the 2002 Film and Press & Poster juries

• Grand Prix winner for the 1998 Nike skateboarding campaign

• His definition of a Grand Prix: “It should make anyone who sees it go home and do better work in the coming year.”

• On avoiding “more-creative-than-thou” syndrome: “Some jury chairmen start out with a presumption that the work will have a hard time meeting their high standards.









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