Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DETROIT — Thousands of gamers have abandoned their Playstations or Nintendo 64s at least momentarily to check out the new Jeep 4×4 EVO2 Web-based video game, where they are given the chance to win a 2003 Jeep Wrangler Rubicon, a trip or a Jeep mountain bike.
Consumer interest in the game resulted in increased traffic to the Jeep Web site by nearly 85,000 people in the first three weeks with more than 20,000 consumers registering for the contest since it debuted last month, said Jeep representative Heather May.
To
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in