Jeep Video Game Lets Users Drive Online | Adweek Jeep Video Game Lets Users Drive Online | Adweek
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Jeep Video Game Lets Users Drive Online

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DETROIT -- Thousands of gamers have abandoned their Playstations or Nintendo 64s at least momentarily to check out the new Jeep 4x4 EVO2 Web-based video game, where they are given the chance to win a 2003 Jeep Wrangler Rubicon, a trip or a Jeep mountain bike.

Consumer interest in the game resulted in increased traffic to the Jeep Web site by nearly 85,000 people in the first three weeks with more than 20,000 consumers registering for the contest since it debuted last month, said Jeep representative Heather May.

To enter, gamers must visit www.jeep.com and complete a registration form. Players can choose any Wrangler model to drive on the Jeep 101 course. Successful completion of the course unlocks the 2003 Jeep Wrangler Rubicon model and the first of three contest competition trails: Silverton Pass. Two additional trails will roll out during the next four months as the competition continues. Final scores are recorded June 14.

Pentamark Worldwide, Troy, Mich., the Chrysler Group's lead agency, served as program manager. Terminal Reality, Dallas, created the game. Take Two Interactive Software, New York, has been marketing it and NVIDIA Corp., Santa Clara, Calif., created the high power graphics card needed for the game.