Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DETROIT When it comes to the 2007 Jeep Patriot, it’s all about the kids, or geeks, whichever fits. Jeep and Marvel Comics are letting customers write their own comic strip, called the “Patriot Factor,” which features four protagonists, some bad guys, a bit of noir-style intrigue and, of course, a Jeep Patriot.
Starting at noon today, consumers can visit patriotadventure.com and propose their own storylines. Those who are selected as being particularly proficient in developing the drama will get co-author credit on a 28-page book of the completed tale, which will be published in late March or early April.
Readers
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in