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Amid growing concern that videogames are too violent, ad agency G&M Plumbing has come up with a novel way to pitch THQ’s new game Evil Dead: Hail to the King.
Although the game is said to be a veritable splatter-fest of murder and mayhem, the agency wanted to be sure its 30-second spots would pass with the TV networks. So it created two versions of the ad—one that includes grue some scenes from the game and a second that leaves the blood and guts on the cutting room floor.
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