Agency Foresees Growth With More Consolidations, Reviews
DETROIT--As part of an ongoing effort to build its media division, Doner has lured long-time Chrysler media executive Martin Jeakle from Pentacom.
Jeakle, 36, starts at the Southfield, Mich., agency this week as vice president, group media director. He spent the past seven years at Pentacom, Troy, Mich., most recently as associate director of Jeep planning. Prior to that, Jeakle spent six years at Bozell in Southfield (now FCB Worldwide).
"I think this is a great opportunity to broaden my experience," Jeakle said of the move.
Jeakle is the first top-level media hire made by Fred Sattler, who joined Doner as executive vice president and executive media director last year from TBWA\Chiat\Day in Playa del Rey, Calif.
"We are investing in media to be as competitive a resource as our creative and strategic operations are," Sattler said. "Martin comes from a culture where both creative and media are strong, so he is a great addition."
Doner handles media buying and planning for numerous clients, including Chiquita, AutoTrader.com, American Greetings, Arby's Restaurants and La-Z-Boy. The agency views media as a potential growth area as media consolidations and reviews take place with greater frequency and more new business pitches are unbundling media duties,
"There are always going to be some clients who are going to have their media at a buying service," said Alan Kalter, Doner chairman and chief executive officer. But some clients are attracted to Doner because it is an independent agency and not tied to a national network, he said.
The agency considers its strong point the ability to combine all marketing disciplines for clients in a cost-effective way, he said. "We offer a total communication approach and clients like it," Kalter said.
May Department Stores, for which Doner handles creative duties, recently launched a media review, pitting Doner against big media services including Carat and CIA Medianetwork. K