J.C. PenneyPuts ArizonaTask Out There

J.C. Penney, looking for a “fresh approach” to its “capricious” customers, is holding a review for Temerlin McClain’s ad duties on the Arizona Jean Co. brand, which is backed by an estimated $20 million.
The review for creative, media planning and print buying chores does not affect the client’s overall account, split between Temerlin and TeleVest, New York (its broadcast media buyer), which bills in excess of $300 million, said client representative Theda Page Whitehead. A short list of undisclosed shops has been selected and a decision is expected by Jan.