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NEW YORK Holiday-themed ads tend to get syrupy and self-conscious. Yet even with a Christmas story line and a young girl dreaming about Santa, JC Penney manages to deliver another charming commercial from Saatchi & Saatchi, New York, that is beautifully produced and is as heartwarming and beautiful as the John Lennon tune that backs it, “Real Love.” The two-minute cinema ad directed by Fredrik Bond stars a bespectacled, determined little girl who could be the sister of Ralphie, from A Christmas Story.
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