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With the addition of financial services firm JB Oxford & Co., Dailey & Associates is venturing into a category not represented on its diverse client roster in recent years.
While agency brass acknowledge the client’s ad budget is only a fraction of what rival discount and online brokerages spend, they said they are up to the challenge and glad to be back in the game.
“In the ad business, it’s great to have a new client that is better than people think it is,” said Dailey president Brian Morris.
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