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NEW YORK Shawn “Jay-Z” Carter, entrepreneur and musician, is expanding his territory in both venues in a new alliance with Anheuser-Busch, under which he will be an official rep for Bud Select and appear in marketing and promotional efforts.
The alliance launched on ESPN during Monday Night Football, with the debut of two versions of the video supporting Jay-Z’s new single, “Show Me What You Got.” One version interspersed National Football League highlights with the video; the other was a 60-second spot for Bud Select during which Jay-Z and friends are shown with the product.
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