Jamba Taps Mad Dogs

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Mad Dogs & Englishmen has won the Jamba Juice account without a review. Billings are roughly $2 million, sources said.

The chain, which sells fresh-squeezed juice and smoothies, most recently used Amazon Advertising, San Francisco, for advertising. But Mad Dogs culti vated a relationship with the client while working in the same San Francisco neighborhood, Potrero Hill.

“We always have felt a certain kind of karma about our space,” said Nick Cohen, Mad Dogs chief creative officer and managing partner.



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