NEW YORK The Jamaica Tourist Board has launched a review for its estimated $10 million ad campaign, asking shops to send credentials to its Kingston, Jamaica, offices by Wednesday.
Along with nuts-and-bolts information, the tourism board has asked for case histories where agencies have managed the response to changing market conditions caused by crisis such as war and natural disasters. The board will issue formal requests for proposals to selected agencies following the credentials deadline.
Interpublic Group's Foote, Cone & Belding in New York, which has handled the client's advertising for 14 years, will defend the business. IPG's Initiative Media handles media duties. Initiative Media could not be immediately reached for comment.
Travel in the Caribbean, which also includes Barbados, Puerto Rico and the Bahamas, declined 6 percent in 2002, according to the Caribbean Tourist Organization.
Paul Pennycook, Jamaica's director of tourism, was unavailable for comment.
Jamaica Tourist Board spent nearly $10 million on ads in 2002, and nearly $5 million from January through June of 2003, according to TNS Media Intelligence/CMR.