Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When Jaguar North America poked fun at guidance counselors in a television and print campaign last spring, the American School Counselor Association was quick to object.
Ads showed students who had been told by their guidance gurus that they “wouldn’t amount to anything”all grown up and driving Jags while their tormentors were in cheesy econo cars.
“The image portrayed is a stereotype we have been trying to combat for years,” said Richard Wong, executive director of the Alexandria,Va.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in