Jaguar North America will sponsor Janet Jackson's "All For You World Tour 2001," promoted by Clear Channel Entertainment.
The new Jaguar X-Type sedan, scheduled to hit showrooms next month, will be Jaguar's featured vehicle in all tour advertising, promotion, publicity and printed tickets.
Via an arrangement with Spike Lee, each concert will begin with a video featuring Jackson and a black Jaguar X-Type. The video is produced by Lee's 40 Acres and a Mule Filmworks Inc. and directed by Dave Meyers, who directed Jackson's "All For You" music video.
Jaguar will break its national ad campaign for the X-type, via Young & Rubicam, New York, in the fall. However, Jaguar will also launch a series of ads via Lee's production company aimed at African-American markets to run concurrently.