Jacuzzi Taps Northlich For 1st Consumer Ads

Northlich will focus on the “heritage” of Jacuzzi Whirlpool Bath’s spa lines in a consumer campaign set to launch this spring, a client executive said.

The Cincinnati shop is the first full-time agency for Jacuzzi, which expects to increase its ad spending from past years, said Jerry Greer, vp of sales and marketing at the Walnut Creek, Calif., company.

Jacuzzi’s last recorded media expenditure was in 1999, when the company spent $1 million, according to CMR.

“We want to build on their heritage, that they’re the ones that created the category,” said shop president Rick Miller.