Jacobson Rost Stresses Savings at Supermarket

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CHICAGO Independent agency Jacobson Rost touts Piggly Wiggly’s value positioning in a new advertising campaign for the supermarket chain under the theme, “Shop the pig and save.”

In three new television spots breaking today from the Sheboygan, Wis., agency, an animated version of the company’s Mr. Pig character smashes prices while taking special care of produce (promised as “pampered to perfection”).

“At Piggly Wiggly, our No. 1 priority is serving our customers and offering value,” said Louis E.



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