Jacobson Rost Shows Culver's Cares

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CHICAGO Jacobson Rost asserts Culver’s puts more love into its products than other, larger chains in a new spot for the regional fast-food company.

Television spots, which broke earlier this week, introduce “Taste how much we care” as the tagline. The first ad in the food-centric campaign touts the Prairie du Sac, Wis., company’s signature ButterBurger. Set to a jazzy jingle, “What Makes a ButterBurger Better,” the spot intercuts shots of the burger being prepared with people eating.

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