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Jacobson Rost Shows Culver's Cares

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CHICAGO Jacobson Rost asserts Culver's puts more love into its products than other, larger chains in a new spot for the regional fast-food company.

Television spots, which broke earlier this week, introduce "Taste how much we care" as the tagline. The first ad in the food-centric campaign touts the Prairie du Sac, Wis., company's signature ButterBurger. Set to a jazzy jingle, "What Makes a ButterBurger Better," the spot intercuts shots of the burger being prepared with people eating. The jingle says the burgers are "made to order" and "rushed right to you."

"Our new spots are designed to let our guests know how much we care about their happiness," said Chris Contino, Culver's vice president of marketing in a statement. "We want them to know that Culver's is a place where they can enjoy good, honest food that's prepared by people who care."

Campaign spending was not disclosed. The company spent $5 million on advertising last year, according to Nielsen Monitor-Plus.

Jacobson Rost is also located in Sheboygan. Jacobson Rost is located in Sheboygan, Wis.