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CHICAGO Carmichael Lynch has won lead creative duties on Jack Link’s advertising account following a review of undisclosed Midwest contenders, according to the agency.
The Interpublic Group shop will be the company’s first advertising agency.
“CL found a scrappy brand with Jack Link’s—the company has a highly competitive culture, it’s the global leader and there’s a vision among the people there for bigger things to come,” said John Colasanti, president of the Minneapolis agency in a statement.
Billings
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