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LOS ANGELES Apollo Interactive has successfully defended its online business with the Jack in the Box restaurant chain following a review with undisclosed contenders, the agency said today.
The Los Angeles independent has been handling Jack in the Box business since 1997, when it was hired to redesign the client’s corporate Web site. The agency’s duties increased over time, said David Bohline, chief operating officer, and included the successful viral campaign for the Meaty Cheesy Boys fake boy band.
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