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New laws designed to stop people from driving with one hand on the wheel and one on the phone may be a boon for companies selling hands-free equipment.
Jabra of San Diego isn’t wasting time taking advantage—and isn’t pulling punches with its marketing.
A new print ad created by local ad agency Matthews/Mark suggests Jabra’s line of phone accessories suddenly has a new selling point. The ad, set to break in September in major magazines, features a muscular police officer whose hands are bound in front using the wire from a Jabra product.
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