J. Winsper Unveils Print for Bryant College

BOSTON J. Winsper & Co.’s first print campaign for Bryant College focuses on students.

The first execution uses the headline, “Colleges typically exist to shape people’s intellects. Precious few take on the tough part called character.”

The ad depicts a young man and woman, both students at the Smithfield, R.I.-based school. The copy reads, “At Bryant College, you won’t find courses titled ‘confidence,’ ‘self-esteem’ or ‘integrity.'” But what you will find is a college community that teaches students how to overcome adversity, tackle unforseen challenges, and generally stretch their minds to succeed in a complex world.